Sanctuary |
Brainstorming |
Brainstorming is how we come up with development ideas. You start with
a basic "something" - or sometimes nothing at all - and begin adding to it.
You can do this alone, or with a group of comrades. Often a brainstorm
hits you while you're driving, or shopping, or daydreaming. "Creating" is related to brainstorming in the sense that you look at one thing and see another. That another way you come up with some great ideas for your organization. Look at another group's idea - an advertisement, a billboard, a newspaper article, something you see on the street, or just a spark illuminating part of your brain - and imagine how it can become relative to your cause. How can that idea help your marketing, or direct mail, or Friends group, or events roster? Then make it yours! |
Brainstorming |
Sales |
Events |
Direct Mail |
Promotion |
Sales involves anything your organization sells on a regular year-round basis or
as part of a special event or campaign. It's simply trading goods or services
for money (or goods), just like a retail business does. If you have
a thrift store, sales is naturally a big concern. Click on the girl and cat for sales ideas. |
An event can be something as large as an elaborate auction or run or as small as
a low-key coloring contest. Take advantage of the seasons and holidays for
special events and promotions, and make up your own traditional events that people
will look forward to year after year. Click on the two dogs for events ideas. |
Direct mail pieces are those solicitations you receive in your post box begging for
your support. It's still one of the best resources for nonprofits, and
a great way to help build your donor base. Click on the two cats for direct mail ideas. |
Promotion and marketing are how you sell your organization to the public, inviting
more support and providing goodwill. Good promotion helps you become part
of your community, creating bonds that establish your reputation. Click on the dog for promotion ideas. |
We can offer graphic design help with your projects, as well as direct mail service,
donor tracking advise, and more. E-mail us for more information or to tell us your plans and needs. sanctuary@charism.biz |