Coupon Books |
This
has
been around for a long,
long time – and when it’s done up right, it always works. It’s a simple chain of basic events that goes like this: Solicit businesses who’re willing to let you print coupons in a booklet to sell to the general public. Lay out the coupons with cover pages in a well-organized booklet. Sell the booklets for 1/4 to 1/3 the value of the coupons inside (add up the coupon values to prove the bargain to your prospective buyers – or print the totals inside the front cover). Costs: Materials are cheap. Time for layout, assembly and sales, plus the time to solicit the businesses, is very time consuming. Young volunteers are good for several of these tasks. The entire booklet can be made using standard letter-sized paper cut into the appropriate booklet size– regular stock for the coupons themselves (white or color paper) and cardstock for the covers. A few staples bind it all together. Misc.: Try to go for 25-50 coupons. Accept only what you believe people really do want and would use. The less practical coupons you include, the fewer buyers. You may elect to send out a direct mailing to businesses along with forms for them to fill out and return. The forms would include all the data for the coupon. You would promise in the letter to bring a proof of the coupon by their business for their approval before including it in the booklet. On the cover, try to use a photograph of a cat or dog (preferrably both) and a person (preferrably an elderly person or a child). Also any combination will work. These groupings create a sense of bonding and feelings. A better way to package the coupons for sale is by printing them separately and placeing the whole assortment into an envelope that has been printed with the cover graphics. Include a drawing entry coupon for a donated prize to be given away. |
