"Reliable . . . "
Poster
This poster is a take-off of a car ad run in a popular magazine.  It shows how one idea can easily translate into another.  All those attributes they were giving to the car, I saw in dogs - and with a touch of humor, satire, or tongue in cheek. 

If you want to make a poster yourself, gather the right photos first.  They should reflect the key words and phrase by their appearance.  Keep it funny. 
Use versions of the poster on brochures, flyers, etc., for
promotional campaigns, special events, or what have you. 

The background, in my opinion, is important.  I don't know why I liked the plaid, but it felt right.  Use something colorful, yet what shows off the images and text.